Kochi, July 28, 2022: As Kerala sets to embrace its annual festival of Onam, Godrej Appliances promises to make it
brighter for its customers with its new range of home appliances. Business unit of Godrej & Boyce, flagship company of
Godrej Group, the brand announced its growth plans and ushered in Onam celebrations with the launch of its new Eon
Velvet series – comprising new Side-by-Side Refrigerators and Top Load Washing Machines with GermShield technology,
Eon Crystal – a new range of Glass Door Frost Free Refrigerators with 95%+ Food Surface Disinfection along with other
new ranges of semi-automatic washing machines and deep freezers. This follows its other recent launches – complete
range of indigenously manufactured ACs including Smart ACs, Counter-top Dishwashers and Glass door single door
Refrigerators earlier this year. The brand also showcased a unique new offering– Godrej InsuliCool, a precise and
portable insulin cooler which always maintains insulin effectiveness at the optimal temperature of 2 to 8 degrees Celsius.
This product is even more relevant for Kerala given the very high incidence of Diabetes in the state.
In addition, the brand announced its annual Onam consumer offer ‘Lucky Lakshaprabhu’, gifting customers the
opportunity to win cash prize of up to Rs. 1 Lakh a day, on purchase of any Godrej Appliance, along with other finance
schemes such as no down payment and easy EMI schemes.
Commenting on the launch, Kamal Nandi, Business Head and Executive Vice President – Godrej Appliances, part of
Godrej & Boyce said, “We have observed that all the premium appliances such as frost-free refrigerators, fully automatic
washing machines, air conditioners and microwave ovens are doing better than mass segments. Our investments have
also been in line with this pattern and Kerala in particular is a strong market for new products centered around lifestyle,
health and convenience. Keeping this in mind, between last Onam and this Onam, we have added 100+ new product SKUs
enabling greater choice for our consumers. With this strong new lineup of premium products across categories we expect
to drive more than 30% growth this Onam vs both last year and pre-pandemic Onam period.”