Nestlé India collaborates with Reliance Jio, encourages everyone to be the Face of Hope.
Focusing on the importance of “masking up”, Nestlé India has launched the Face of Hope initiative. As a part of this initiative, the packaging of iconic Nestlé India products will be "masked-up". The new packaging will constantly remind people about the importance of following basic practices like masking and encourage their loved ones to do the same for a safe and better tomorrow. Under this initiative, Nestlé India will aim to reach and encourage over 250 Million people via its packs and the digital campaign.
Nestlé India has now also collaborated with Reliance Jio to drive further awareness. This includes encouraging a ‘maskup’ pledge. On the JioEngage app, there will be in-depth details about this campaign and the procedure for participating. The participants who take the pledge will be provided with an instant reward of 1GB data.