Singapore Tourism Board and Foodhall bring the Singapore Food Festival 2021 to India with a stellar line-up of hybrid events.
SFF will celebrate Singaporean cuisine all month long at Foodhall India stores in Mumbai, New Delhi, Bengaluru and Gurugram.
The Singapore Tourism Board (STB), together with lifestyle food destination Foodhall India, is bringing the Singapore Food Festival (SFF), the highly anticipated annual celebration of Singaporean cuisine, to India this year.
Now in its 28th year, the SFF has become an established fixture on the global tourist calendar. But, with COVID-19 restricting travel, the STB has decided to take the SFF to key local markets like India, with the aim of cementing Singapore’s reputation as a leading culinary destination offering up a diversity of mouth-watering delicacies.
Held concurrently with the SFF in Singapore from August 27 to September 12, 2021, the Indian edition of the SFF will invite food lovers to dive into Singapore’s rich culinary landscape through a hybrid line up of virtual and live events and activities at Foodhall stores across the country.
Gourmands can expect a wide range of live activations with a special menu featuring Hainanese Chicken Rice, Satay (skewered and grilled meat, served with a sauce), Baos and a very unique ‘Toast Bar’ at the Café by Foodhall, as well as a unique bakery experience featuring Pandan Cakes (light, fluffy, green-coloured sponge cake flavoured with the juices of Pandan leaves), Egg Tarts, Curry buns and more, baked fresh, daily. Patrons can also indulge in a weekly-rotating Noodle Cart paying homage to the numerous hawker centres in Singapore and get hands on with the Foodhall Cookery Studio that will carry forward the celebrations with a number of master classes celebrating Singapore’s cuisine.
Indian Chef Anahita Dhondy has specially curated Singaporean recipe ingredient boxes that will delight customers. The festival brings special virtual masterclasses with Haikal Johari, Executive Chef at Singapore’s iconic Michelin-starred establishment Alma by Juan Amador.
GB Srithar, Regional Director, India, Middle East & South Asia (IMESA), Singapore Tourism Board, said, “The Indian consumer today is increasingly experimenting with new cuisines. Exploring destinations and their cultures by sampling local culinary delights is as much a part of the Indian tourist itinerary as seeing the sights. Over the past few years, we have showcased Singapore’s culinary landscape in engaging and exciting ways to the Indian audiences. The current situation unfortunately does not allow experience of the SFF first hand. So, we are bringing the SFF to them with the help of Foodhall India. Our collaboration takes our audiences on a culinary journey through Singapore in a fun, unique, innovative and safe way."