Tata Motors announces attractive offers ahead of Onam for customers in Kerala
News Desk 
Kochi, August 4, 2022:Tata Motors, India’s leading automotive brand,today announced its consumer
offers for its passenger vehicle ahead of the auspicious Onam festival. Kerala is among top three markets,
in the country where all Tata cars and SUVsare leading in their respective segments. To mark the Onam
celebrations, the company is extending exciting offers uptoRs. 60,000/- on its cars and it isoffering priority
delivery for customers.Tata Motors has tied up with leading PSUs, private and regional financiers for
attractive finance schemes - upto 95% on road finance and 7 year loan tenure for no income proof
customers.
Highlighting their plans in the market,Mr. RajanAmba, Vice President, Sales, Marketing and
Customer Care, Tata Motors Passenger Vehicles Ltd. said, “Keralais an important market for us as it
offers immense opportunities to sustain our growth story in the region. All our efforts towards enhancing
customer experience have resulted in a customer retention rate of over 72%, the highest in the country.
We are elated to celebrate Onam with our customers and we have introduced attractive offers for our
customers. We wish to continue creating customer delight through our highly adored ‘New Forever’
range of cars in Kerala and we look forward to customers starting a new journey with us on the
auspicious occasion of Onam.”
He further added, “Kerala is a big market for Hatch and SUVs and we have been able to establish our
leadership in sub-segments by offering products that resonate well with the evolving needs of customers.
Our products like Tiago, Punch and Nexonare among the top 10 highest selling cars in Kerala.We are
confident that the festive season will bolster our sales performance in the state and we aim to grow in
excess of40%over Q2 FY22, in this region.”
Kerala iscritical for Tata Motors and in the previous year,the stateemerged as the second-best performing
market for the company in terms of sales. To make its New Forever range of cars and SUVs easily
accessible n Kerala, the Company has doubled its sales network to 100 outlets last yearandincreased its
service centres to51 stations and continues to aggressively expand its reach in the state.Tata Motors has
been innovating consistently in the aftersales arena and with its recently launched 18 EzServe units across
the state, is providing two-wheeler-based quick response service for enhancing customer experience.
