Kochi, July 26th, 2022: Tata Sampann, the brand committed to offering wholesome, quality food
ingredients such as unpolished dals, high quality staples and spices with natural oils intact, today
announced the launch of its latest campaign #JaiseNatureNeBanaya. The campaign is in line with the
company’s focus on ensuring ‘For Better’ products for its consumers seeking quality nutrition as part
of their everyday Indian diet.
At the core, is the brand’s inspiration to address consumer’s needs by providing quality food choices
and retaining the power of the food ingredients by avoiding any additional processing.
Tata Sampann as a brand believes that there is an authentic essence in the food that we eat and that
when processed in a mindful way helps to harness the elemental power of nature. Through a series
of ad films featuring actor Manoj Bajpayee this belief has been brought to life. The films encourage
consumers to rethink their choices when purchasing food items, further raising questions in their
minds if they too focus on how the spices, staples look over their flavor and benefits and thereby
reaffirming the brand’s promise that Tata Sampann delivers staples and spices ‘just as nature
intended them to be’.
Commenting on the campaign, Ms. Deepika Bhan, President, Packaged Foods (India), Tata
Consumer Products, states, “Our commitment is to bring high quality nutrition to Indian homes. This
commitment inspires us to work towards mindful processing, allowing for food to retain its full
nutrient potential. The constant obsession for retaining natural goodness is why our products are
high quality, high sensorial value – so they taste great. Tata Sampann is Sarvagun Sampann.”
Speaking on his association with Tata Sampann, Manoj Bajpayee said, “My favorite kind of food is
always the everyday Indian food that I eat at home. I am very particular about quality be it my roles
or my food ingredients. Tata Sampann’s proposition of providing sarvagun nutrition to its consumers
was one of the key driving factors for my association. I personally believe that if your ghar ka khana is
made with high quality ingredients that are not, tampered or polished in any way, their nutrition will
be as close to nature as possible and will assure sampann poshan at all times.”
Commenting on the thought behind the advertisement, Sukesh Nayak, Chief Creative Officer, Ogilvy
India says "We wanted to present Manoj Bajpayee not just as an actor but as a discerning food lover
who loves to cook. In this light-hearted campaign he shares with us some simple yet effective tips on
how to elevate even the most basic dishes with Tata Sampann dals and haldi.”
The campaign is live across electronic channels and social media platforms of Tata Sampann.
About Tata Consumer Products Limited
Tata Consumer Products Limited is a focused consumer products company uniting the principal food
and beverage interests of the Tata Group under one umbrella. The Company’s portfolio of products
includes tea, coffee, water, RTD, salt, pulses and spices, ready-to-cook and ready to eat offerings,
breakfast cereals, snacks and mini meals. Tata Consumer Products is the 2nd largest branded tea
company in the world. Its key beverage brands include Tata Tea, Tetley, Eight O’Clock Coffee, Tata
Coffee Grand, Himalayan Natural Mineral Water, Tata Water Plus and Tata Gluco Plus. Its foods
portfolio includes brands such as Tata Salt, Tata Sampann, Tata Soulfull and Tata Q. In India, Tata
Consumer Products has a reach of over 200 million households, giving it an unparalleled ability to
leverage the Tata brand in consumer products. The Company has an annual turnover of Rs. 11,600 cr
with operations in India and International markets.