Bamboo Airways accelerating technology-led recovery in partnership with IBS Software

Vietnam’s private carrier Bamboo Airways is working with IBS Software to power its passenger service system (PSS) and its fast-growing Bamboo Club loyalty program, as it continues its focus on crisis recovery and enhancing the digital customer experience.

With Vietnam’s pandemic under control, and travel sector growth in close reach, Bamboo Airways resumes its plans to achieve its ambitious goals. This year, the target is to grow its fleet to over 40 aircraft whilst expanding services to the US, Europe and around Asia Pacific.

As traveler needs evolve, digital touchpoints become ubiquitous and personalization more pervasive. Adopting new technology is even more essential and for the airline, this means working to become the leading digitalized airline in the region.

“Bamboo Airways has leveraged technology to elevate the customers experience and optimize the airline’s resources. Bamboo Airways will continue to upgrade and innovate, following our motto ‘Put customers at the center of business’, to accelerate the process and become an international 5-star airline” says Hoang Ngoc Thach, Deputy Chief Commercial Officer of Bamboo Airways.

Since it started operating in January 2019, Bamboo Airways has embraced IBS Software’s iFly Res, an omni-channel Software as a Service (SaaS) commerce platform, to underpin its PSS. Bamboo Airways has deployed iFly Res, one of the first New Distribution Capability (NDC) compliant PSS systems in the world, to power functions including passenger reservations, schedules and flight control, inventory control, fares and ticketing, and departure control.