Polycab India launches Love @ First Light campaign focusing on its LED line of business.
Devika Nair 
India’s leading electrical goods company, Polycab India Limited (PIL) has come up with a unique first-of-its-kind LOVE at FIRST LIGHT campaign themed around a love story of two characters – Roshan and Roshani. Polycab India offers versatile LED Light Bulbs, LED batten, panels, and spot lights at competitive prices.
Through the various threads revolving around the romantic saga of Roshan and Roshani. Roshan who is shown to have the appearance of a LED tube light and Roshani as a LED bulb. The campaign aims to convey the benefits of Polycab India’s LED product offerings around the core propositions of less energy consumption, longer life, and more brightness, albeit in a consumer-friendly and innovative way. Roshan and Roshani feature in three creative videos under different set-ups with each such video presenting their sparkling romantic chemistry.
