Godrej Appliances launches new products and announces ’24 carat Onam Celebrations’ offering consumers the chance to win ‘Gold or diamonds worth up to 1 Lakh’ daily, along with other attractive offers
As Kerala sets to embrace its annual festival of Onam, Godrej & Boyce, the flagship company of the Godrej Group, announced that its business, Godrej Appliances, one of India’s leading Home Appliances makers, promises to make it brighter for its customers. The brand celebrates the spirit of Onam with its much-awaited annual consumer offer – aptly titled the 24 carat Onam celebration offer - giving Godrej customers the opportunity to win bumper prizes of Gold or Diamonds worth up to INR 1 lakh daily. Additionally, the brand is providing a basket of attractive finance schemes, extended warranties and cashback offers up to INR 6000 on the larger range.
Keeping in mind the safety concerns, customers have been offered a safe contactless mechanism to exercise their chance to win gold or diamonds - by giving a missed call on +91 992384 5544. Onam exclusive offers include cashback up to INR 6000 with select bank partners on purchase of any Godrej Appliances. The brand is also offering Easy EMI Offers with 0% Interest on EMI and 0 down payment on all leading credit cards / select debit cards. Attractive finance offers by the brand, with 12 months, 10 months and 8 months payment options on select models, will give wider choice and flexibility to consumers.
Godrej Appliances has also been an active contributor to the covid vaccination drive with its medical refrigerators protecting the covid vaccines at the right temperature. Taking its support to the cause further, the brand introduced a one-of-its-kind special offer of 6 months extended warranty free on purchase of all Godrej Appliances, across all channels earlier this month, for customers who have received at least one covid-19 vaccine dosage and will continue to extend the same to its consumers in Kerala.
Godrej Appliances is one of the leading Air Conditioner brands in Kerala. To further strengthen its position, apart from the 5-year Extended warranty scheme, the brand is providing subsidized installation charges of INR 399 + GST onwards, on all Godrej Air Conditioners.
With the purchase of any Godrej Microwave oven, customers will also receive a free glass bowl set.
With a strong lineup of products across categories, the brand is targeting double-digit growth this Onam. The ‘Onam’ offers are valid from 1st August 2021 till 20th September 2021 exclusively in the state of Kerala.
Mr. Kamal Nandi, Business Head and EVP – Godrej Appliances said, “Kerala is a strategic market for us and we have always enjoyed the support of consumers here. We recognize the ever-evolving needs of Keralites, even more now with the current pandemic. To help our customers tide over these testing times, we are working on various technologies and innovations, on themes of health, hygiene, comfort and convenience. Last year we had introduced ViroShield, a disinfecting appliance. We have worked further on our overall portfolio and our Onam portfolio this year also includes disinfecting washing machines, disinfecting ACs, convenient dishwashers with steam wash and disinfecting UV Ion technology, as well as new refrigerators with extended levels of freshness. We have designed our offers to allow consumers retain liquidity in their hands while also adding to the festivities. Onam is the first in the series of festive seasons across India and it sets the tone for the entire festive season. We have ensured a strong product line up, robust after-sales service to support and exciting consumer offers and are confident of achieving a double-digit growth rate this Onam season. We have also trained our service staff and store promoters to ensure that they maintain all safety precautions and wish everyone a very happy and safe Onam.”
Mr. Sanjeev Jain, National Sales Head, Godrej Appliances, said, ‘It has always been our endeavour to make Onam special for our customers. To uplift consumer sentiments, this festive season, we bring our annual exclusive offer in which Godrej consumers get to win gold or diamonds worth up to INR 1 lakh, daily. The exclusive offer is backed by a plethora of Easy Finance Offers, Extended warranties and Cashbacks worth up to Rs 6000. Also, we are happy to share that we are bringing the brand-new advanced Godrej Eon Dishwashers, New Godrej Eon Valor and Eon Alpha refrigerators with upto 30 day food freshness as well as the 1 ton 5 star inverter Godrej Eon T-series AC with Nano coated Anti-viral filtration technology offering 99.9%+ disinfection. The AC is being introduced first to Kerala and will be introduced Pan India subsequently. Kerala is an important market for us and we are confident that the exciting consumer promotion offers, starting 1st August, across categories will certainly help boost our sales in this region.”