Amazon Announces Prime Video Channels – a First Step Towards Creating a Video Entertainment Marketplace in India
Prime Video Channels offers friction-free and convenient access to a wide range of premium content from multiple video streaming services all available at a single destination – Amazon Prime Video website and apps At launch, Prime Video Channels kickstarts with 8 premium content providers - discovery+, Lionsgate Play, Eros Now, DocuBay, MUBI, hoichoi, manoramaMAX, and ShortsTV – available with add-on subscriptions to Prime members in India
Devika Nair 
Amazon today announced the launch of Prime Video Channels in India. Prime Video Channels will launch starting 24th September. Prime Video Channels will provide Prime members a seamless experience and access to a distinctive slate of content from a diverse set of popular video streaming services. Addressing customers’ need for a hassle-free entertainment experience, simplified discovery and frictionless payments, Prime Video Channels, acting as an intermediary, will allow Prime members the option for add-on subscriptions of popular OTT services and stream their content on the Amazon Prime Video app and website in India. The launch of Prime Video Channels will mark yet another step towards making Amazon Prime Video the preferred entertainment destination for customers in India.
At launch, Prime Video Channels will give Prime members the option to watch global and local binge-worthy content including thousands of shows, movies, reality TV, documentaries etc., from eight video-streaming services including discovery+, Lionsgate Play, DocuBay, Eros Now, MUBI, hoichoi, manoramaMAX, and ShortsTV – each accessible with respective add-on subscriptions. Customers therefore will need to pay only for the service they choose. At launch, Prime members can enjoy a special introductory annual subscription offer made available by the OTT channel partners.
